We recently unveiled our 2022 Christmas Display ‘Lifesaving Santa’. Our annual Christmas display is designed and installed by our interior merchandiser Amy Stevenson, and this years theme design is credited to the crews of the RNLI Lifeboats. We recognise all of the hard work these volunteers put in, including some of our very own staff who we know first-hand how dedicated they are saving lives at sea.
Take a virtual look around our display and you’ll see, the hardest working guy in town, Lifesaving Santa – who’s snuck in to our display for a well-deserved break! It takes hard work, bravery and compassion to be a lifesaver and that’s why we are proud to support the volunteers of the RNLI who dedicate themselves to saving lives.
This year, we wanted to push the boat out, literally and figuratively – nautical reference implied! So, we worked with Sam from SDUK Creative and managed to capture Santa’s mission from the seas to the shores of Broughty Ferry and even caught him sneaking into Gillies. All with the expert help of the Broughty Ferry Lifeboat crew – a special thanks goes out to station Coxswain Peter Hay who made this all possible. Make sure to watch the full journey in the video above – and browse the behind the scenes to see how we made this mission possible!
Most importantly thank you to all the visitors we’ve received in-store to view our display, we hope to welcome many more of you over the festive period and if you would like to show your appreciation, we are collection donations with all proceeds will go to the RNLI Broughty Ferry Lifeboat Station.